aja Waseem 

Bold. Intentional. Impactful

“Wassup Wassup” isn’t just a theme song.

Its a mindset and an introduction to Waseem.

About me

My name is Aja Waseem, I am a broadcast journalism scholar at Florida A&M University with a passion for storytelling, athlete advocacy, and strategic brand development.

At Sports Club Florida, I wrote sports articles, hosted online interviews with athletes, and recorded and edited video content. This helped develop a strong foundation in multimedia media storytelling and on-air presence. That experience sharped my ability to communicate clearly, ask intentional questions, and produce content that connects.

I later expanded into this business side of sports through AthleteMGMT, where I researched brands, developed partnership strategies, and pitched marketing concepts tailored to individual athletes. Most notably, I successfully pitched a Red Bull partnership, reinforcing my ability to merge storytelling with strategy.

Today, I am the creator, host, producer, editor, and writer of Wassup Waseem. A podcast centered around bold conversations and growth. This platform not only serves to help heal others, but to heal me as I work through things I experience and observe. 

Whether I am helping athletes build their brands or creating space of meaningful dialogue, my work is rooted in advocacy and impact.

My long-term goal is to attend law school and launch my own sports management company, where I can represent, protect, and position athletes for success both on and off the field.